What makes cleaning more enjoyable? Using effective and high quality goods, the Nordic way!


One of our most popular products is the Swedish Cellulose Dishcloth. It’s a 100% natural product (made of 70% wood cellulose and 30% cotton) and can be composted when it’s worn out, which can take a while since it can be washed 200 times! You can clean them by boiling it, put it in the microwave, dishwasher, or washing machine. One dishcloth can replace 17 rolls of paper towels and absorbs far more (20x its weight!). And the designs! There is one for everyone, every occasion or holiday.

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